Value Proposition Canvas
Design compelling value propositions by mapping customer needs to your offerings.
Customer Profile
Customer Jobs
What tasks are customers trying to complete?
Pains
What frustrates or blocks customers?
Gains
What outcomes do customers desire?
Value Map
Products & Services
What do you offer to help customers?
Pain Relievers
How do you eliminate customer pains?
Gain Creators
How do you create customer gains?
What is a Value Proposition Canvas?
The Value Proposition Canvas helps you design products and services that customers want. It maps the Customer Profile (jobs, pains, gains) against your Value Map (products, pain relievers, gain creators).
Two Sides
- Customer Profile: Jobs to be done, pains, and desired gains
- Value Map: Products/services, pain relievers, and gain creators
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Disclaimer: This tool is provided as-is for informational and educational purposes only.